You’ve heard of Very Demure before.
It’s been whispered in conversations, echoed in cultural trends, and redefined by a new generation. But what does it really mean?
A name with a Past, a Meaning for the Future
The word demure dates back centuries. In the 1600s, it was used to describe modesty and quiet elegance. By the 1800s, it became synonymous with refinement, often attached to young women who carried an air of delicate reserve. But language is fluid. Words evolve. And Very Demure is no exception.
Where you’ve heard it before
As author Gershom Mabaquiao explains, Very Demure began as a digital trend, an ironic take on self-presentation. A playful contradiction. But as it traveled beyond niche communities, its meaning transformed. The sarcasm faded. The phrase took on something real.
From Trend to Movement
From viral moments to cultural commentary, Very Demure has made its way into everyday language. A phrase once used in jest is now an aesthetic, an attitude, a movement.
