skincare, redefined.
we don’t follow trends. we create rituals.
Our Vision
We believe beauty is effortless, elegance is understated, and skincare should be simple yet powerful. Every formula we create is designed to nourish both skin and mind, and to respect your time.
Our difference: the Natural Minimalist Routine
In a world of overwhelming skincare routines, we believe in less, but better.
Introducing ROUTINE N°1: a curated, four-step ritual designed to provide everything your skin truly needs. Nothing excessive. Nothing unnecessary. Just high-performance, natural formulations that work in harmony with your skin.
1️⃣ A Face Cleanser that purifies without stripping.
2️⃣ A Serum that soothes and strengthens.
3️⃣ A Moisturizer that deeply hydrates.
4️⃣ A Tinted Fluid that enhances, protects, and perfects.
With Very Demure, your routine is elevated, not complicated.
Glass Packaging Only
Every bottle, every jar, it’s all glass. Why? Because sustainability is non-negotiable.
♻️ Protects the Purity of Our Formulas – No microplastics, no contamination.
♻️ 100% Recyclable & Upcyclable – Unlike plastic, glass maintains its integrity through recycling.
♻️ A Luxury That Lasts – Designed to be kept, reused, and repurposed.
Our choice of glass over plastic is a commitment to quality, sustainability, and a cleaner planet.
Certified Excellence
Half of Very Demure products are COSMOS ORGANIC certified, meaning our formulas meet the highest international standards for natural and organic cosmetics.
The COSMOS Certification 🌿, awarded by Cosmecert. We adhere to strict, public and official specifications (COSMOS standards) governing formulas, packaging and manufacturing.
To be certified organic, a formula must comply with at least the following COSMOS criteria:
🌱 95% ingredients of natural origin minimum.
🌿 20% minimum organic content in the formula (excluding non-certifiable raw materials and rinsed products: 10%).
🌱 Organic plant extracts must have been grown without GMOs or pesticides.
🌿 Fragrances must be 100% of natural origin.
🌱 Formulas must not contain ingredients of synthetic or petrochemical origin (parabens, phenoxyethanol, mineral oils, synthetic fragrances and colorants).
🌿 Formulas must not contain ingredients of animal origin, with the exception of those naturally produced by animals (honey, milk, eggs, etc.) BUT we decided that we wouldn't use these ones either since we are a totally vegan company.
Made in France, Proudly
Our products are proudly made in France, where skincare is more than science, it’s an art, crafted under the strictest French quality and safety standards.